Opportunities

Three distinct opportunity vectors have been identified. They are not mutually exclusive — the practice management system and the aggregator could share a data layer, and the content studio could feed demand into both.

Summary

Opportunity	Type	Customer	Stage
Practice Management System	B2B SaaS	Clinic chains + independents	Concept
Alternative Wellness Aggregator	B2C Marketplace	Patients	Concept
TCM Content Studio	B2B SaaS / Agency	Clinics + practitioners	Concept

How They Relate

[Content Studio] → drives patient awareness → [Aggregator] → drives bookings → [Clinics using PMS]
                                                                                       ↑
                                                                    [Practice Management System]

The content studio creates top-of-funnel demand. The aggregator converts that demand into appointment bookings. The PMS captures and retains that patient data inside the clinic. A platform play would eventually connect all three — but each works independently as an entry point.